Welcoming America affiliate, Uniting NC, launched a statewide billboard campaign that sends the message, “immigrants make us stronger.” At a press conference convened by Uniting NC, leaders from the faith community shared their support and encouraged others to embrace the contributions made by immigrants to strengthening the community.
The billboards, which were supported by Welcoming America and funded largely through a grassroots campaign led by Uniting NC, will be shown first in Raleigh, followed by other locations throughout the state. For press coverage of the event and to follow the billboards, visit Uniting NC’s Facebook page.
Uniting NC is one of Welcoming America’s affiliates around the country that is using positive messaging campaigns to highlight the shared values and contributions of immigrants in local communities. Using Welcoming America’s 3-pronged approach, affiliates also engage with local leaders and bring long-time and new residents together to learn about each other’s values and cultures. More examples of messaging campaigns are available on the Welcoming America website, along with a toolkit for affiliates or other groups interested in strategic communications.